Dave Lee asked earlier today why is it that unlike other social media and web 2.0 tools RSS enjoys relatively low appreciation. It's used by 'early adopters' or geek as they are otherwise known but it hasn't tipped into the mainstream like say YouTube, Facebook or Flickr. Dave reckons it's because of the name and that people aren't used to 'feeds' and that 'subscribing' sounds too much like paying money.